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SMS

How-To Guides
Phone with SMS promotional messages surrounded by flowers, gift boxes, and hearts for Mothers Day SMS marketing

Mother’s Day SMS Marketing for SMEs

In the realm of commerce, certain dates on the calendar hold special significance, not just for their cultural or historical importance, but for their immense potential to drive sales and deepen customer engagement. Mother’s Day stands out as one such occasion, offering small and medium-sized enterprises (SMEs) a golden opportunity to harness the power of […]

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Business Tips
Phone with promotional SMS messages surrounded by Easter eggs, gift boxes, and shopping bags with sales growth indicator

How to Drive Easter Sales with SMS Marketing

As Easter approaches, businesses across Ghana are gearing up to connect with their audience and drive sales during this festive season. At Arkesel, we understand the importance of engaging with customers in meaningful ways and delivering targeted promotions that resonate with their interests. Let’s delve deep into the power of SMS marketing and its effectiveness

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Business Tips
Phone sending promotional SMS messages with Ghana Independence Day red, gold, green theme and marketing indicators

SMS Marketing for Ghana Independence Day

As Ghana prepares to commemorate its Independence Day on March 6th, businesses and organizations across the nation are gearing up to celebrate this significant event. Amidst the festivities and patriotic passion, there lies a golden opportunity for businesses to connect with their audience in a profound and meaningful way through SMS marketing. In this comprehensive

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SMS Marketing
SMS character limit comparison: GSM-7 encoding fits 160 characters per message while Unicode (UCS-2) fits only 70, shown as two phones side by side.

SMS Length & Unicode: Character Limits Explained (2026)

A single SMS holds 160 characters with standard GSM-7 encoding, or 70 characters when it contains Unicode (UCS-2). Anything longer splits into concatenated segments of 153 or 67 characters each — and each segment bills separately. That one rule explains most surprises in SMS sending: why your message length suddenly drops, why one emoji turns

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