SMS

Phone with promotional SMS messages surrounded by Easter eggs, gift boxes, and shopping bags with sales growth indicator

How to Drive Easter Sales with SMS Marketing

As Easter approaches, businesses across Ghana are gearing up to connect with their audience and drive sales during this festive season. At Arkesel, we understand the importance of engaging with customers in meaningful ways and delivering targeted promotions that resonate with their interests. Let’s delve deep into the power of SMS marketing and its effectiveness

How to Drive Easter Sales with SMS Marketing Read More »

SMS character limit comparison: GSM-7 encoding fits 160 characters per message while Unicode (UCS-2) fits only 70, shown as two phones side by side.

SMS Length & Unicode: Character Limits Explained (2026)

A single SMS holds 160 characters with standard GSM-7 encoding, or 70 characters when it contains Unicode (UCS-2). Anything longer splits into concatenated segments of 153 or 67 characters each — and each segment bills separately. That one rule explains most surprises in SMS sending: why your message length suddenly drops, why one emoji turns

SMS Length & Unicode: Character Limits Explained (2026) Read More »

Scroll to Top