Business Tips

As Easter approaches, businesses across Ghana are gearing up to connect with their audience and drive sales during this festive season. At Arkesel, we understand the importance of engaging with customers in meaningful ways and

How do you build a great email list? Are you an SME struggling to connect with your customers and promote your business? Fear not—we’ve got just the thing to help you: email marketing! But wait,

You frequently receive emails from your favourite brands, right? Especially about new arrivals, subscription offers, discounts, or maybe just a heads-up about an upcoming sale. Voila, that’s email marketing, an effective and cost-efficient way for

Email marketing has become an increasingly essential productivity tool for business owners to move their businesses to achieve their set target audience and engage with customers. The ability to deliver relevant content straight to a

As Ghana prepares to commemorate its Independence Day on March 6th, businesses and organizations across the nation are gearing up to celebrate this significant event. Amidst the festivities and patriotic passion, there lies a golden

SMS marketing has proven to be a potent tool for businesses aiming to enhance customer engagement and drive sales, especially during key holiday seasons like Valentine’s Day. By examining successful campaigns from various industries, Arkesel’s

Introduction Here are 3 options of copies you could use for your Black Friday offer SMS to blast to your customers:  Send 3 emails TEA strategy to drive action: (Teaser, Engagement, Action) Teaser (This can

Email Marketing is without a doubt one of the most effective ways to promote your products and services to your target market and has proved to be quite successful for various companies. For such successes

Email Marketing is a form of digital marketing that allows businesses to promote their products and services to customers through emails. It has become one of the best marketing methods among various businesses because of

Unstructured Supplementary Service Data popularly known as USSD  is a protocol used by GSM (Global System for Mobile Communications ) cellphones to communicate with their service provider’s computers via text messages. To explain this in simple

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