Diagram of how email marketing works as a repeating five-stage loop: collect permission, segment audience, send or trigger, deliver to inbox, and measure and refine, circling a central email envelope.

How Does Email Marketing Work? Understanding the Basics

Email Marketing /

Email marketing works by sending permission-based messages to people who chose to hear from you, then using their responses to send better messages next time. The mechanics follow a repeatable loop: collect permission, segment your audience, send a campaign or trigger an automation, deliver to the inbox, then measure opens, clicks, and conversions and refine. […]

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