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Email Marketing
Diagram of how email marketing works step by step: collect permission, build a list, segment, create and automate campaigns, land in the inbox, and measure results as a repeating loop

How Email Marketing Works: A Step-by-Step Guide for African Businesses

How email marketing works is straightforward once you see the loop behind it. You collect permission from people who want to hear from you, build and clean a list, group that list so the right message reaches the right people, send a campaign or trigger an automation, land in the inbox, then measure the results […]

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