SMS

Phone with promotional SMS messages surrounded by Easter eggs, gift boxes, and shopping bags with sales growth indicator

How to Drive Easter Sales with SMS Marketing

As Easter approaches, businesses across Ghana are gearing up to connect with their audience and drive sales during this festive season. At Arkesel, we understand the importance of engaging with customers in meaningful ways and delivering targeted promotions that resonate with their interests. Let’s delve deep into the power of SMS marketing and its effectiveness

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SMS character encoding comparison showing GSM-7 at 160 characters per segment and UCS-2 Unicode at 70 characters per segment, connected by the shared 140-byte SMS payload

SMS Length & Unicode: Character Limits Explained (2026)

Conventionally, SMS (Short Message Service) messaging is recognized to be one of the most used mediums of communicating. The techniques used in constructing SMS messages shape the way messages are sent and received by recipients. With that noted, understanding some concepts and integrating some of the best practices will be key in ensuring that messages

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Phone with two columns showing green checkmark side for SMS dos and red X side for donts

The Do’s and Don’ts of Successful SMS Marketing

SMS Marketing is a marketing technique that involves sending promotional messages or transactional messages for marketing purposes using text messages. The messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive messages from your businesses. As one of the prized marketing tools amongst various businesses, SMS Marketing

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