Insights & guides
46 articles

SMS Marketing

Business Tips
Multiple SMS template cards arranged in stack with download indicator and Black Friday shopping elements

Free Black Friday SMS and Voice SMS Templates

Introduction Here are 3 options of copies you could use for your Black Friday offer SMS to blast to your customers:  Send 3 emails TEA strategy to drive action: (Teaser, Engagement, Action) Teaser (This can be sent with your bulk SMS package to inform users and create excitement. Teasers allow customers to set aside cash […]

Free Black Friday SMS and Voice SMS Templates Read More »

SMS Marketing
SMS character limit comparison: GSM-7 encoding fits 160 characters per message while Unicode (UCS-2) fits only 70, shown as two phones side by side.

SMS Length & Unicode: Character Limits Explained (2026)

A single SMS holds 160 characters with standard GSM-7 encoding, or 70 characters when it contains Unicode (UCS-2). Anything longer splits into concatenated segments of 153 or 67 characters each — and each segment bills separately. That one rule explains most surprises in SMS sending: why your message length suddenly drops, why one emoji turns

SMS Length & Unicode: Character Limits Explained (2026) Read More »

Scroll to Top