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SMS Marketing

SMS Marketing
Phone showing Valentines Day SMS campaigns with hearts and gift elements connected to success metrics and charts

Valentine’s Day SMS Campaign Case Studies

SMS marketing has proven to be a potent tool for businesses aiming to enhance customer engagement and drive sales, especially during key holiday seasons like Valentine’s Day. By examining successful campaigns from various industries, Arkesel’s customers can gain valuable insights into creating impactful SMS marketing strategies. Below, we explore several case studies that highlight the […]

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SMS Marketing
Phone with Valentines promotional SMS surrounded by hearts, gift boxes, and upward sales growth arrow

How to Boost Your Valentine’s Day Sales with SMS Marketing

Valentine’s Day isn’t just a celebration of love and affection; it’s a golden opportunity for businesses to connect with their customers and boost sales. With the day of hearts around the corner, it’s time to think about innovative ways to reach out to your audience. SMS marketing, with its direct and personal approach, stands out

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Business Tips
Phone with Black Friday promotional SMS surrounded by shopping bags, price tags, and urgency indicators

How to Create a Black Friday SMS Campaign

Introduction Creating a Black Friday SMS strategy for a Black Friday campaign for any company involves planning for promotional messaging, target audience, promotions, scheduling, and engagement methods.  Customers are getting a little excited about Black Friday because they are looking forward to your offers. Arkesel houses an array of products which would make your Black

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Business Tips
Multiple SMS template cards arranged in stack with download indicator and Black Friday shopping elements

Free Black Friday SMS and Voice SMS Templates

Introduction Here are 3 options of copies you could use for your Black Friday offer SMS to blast to your customers:  Send 3 emails TEA strategy to drive action: (Teaser, Engagement, Action) Teaser (This can be sent with your bulk SMS package to inform users and create excitement. Teasers allow customers to set aside cash

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SMS Marketing
SMS character limit comparison: GSM-7 encoding fits 160 characters per message while Unicode (UCS-2) fits only 70, shown as two phones side by side.

SMS Length & Unicode: Character Limits Explained (2026)

A single SMS holds 160 characters with standard GSM-7 encoding, or 70 characters when it contains Unicode (UCS-2). Anything longer splits into concatenated segments of 153 or 67 characters each — and each segment bills separately. That one rule explains most surprises in SMS sending: why your message length suddenly drops, why one emoji turns

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