SMS campaign planning made practical: 7 steps to plan and run SMS campaigns in Ghana — goals, segmentation, NCA timing rules, and how to measure results.
SMS Marketing: Planning and Executing Effective Campaigns Read More »
As Ghana prepares to commemorate its Independence Day on March 6th, businesses and organizations across the nation are gearing up to celebrate this significant event. Amidst the festivities and patriotic passion, there lies a golden opportunity for businesses to connect with their audience in a profound and meaningful way through SMS marketing. In this comprehensive
SMS marketing has proven to be a potent tool for businesses aiming to enhance customer engagement and drive sales, especially during key holiday seasons like Valentine’s Day. By examining successful campaigns from various industries, Arkesel’s customers can gain valuable insights into creating impactful SMS marketing strategies. Below, we explore several case studies that highlight the
Valentine’s Day isn’t just a celebration of love and affection; it’s a golden opportunity for businesses to connect with their customers and boost sales. With the day of hearts around the corner, it’s time to think about innovative ways to reach out to your audience. SMS marketing, with its direct and personal approach, stands out
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Introduction Creating a Black Friday SMS strategy for a Black Friday campaign for any company involves planning for promotional messaging, target audience, promotions, scheduling, and engagement methods. Customers are getting a little excited about Black Friday because they are looking forward to your offers. Arkesel houses an array of products which would make your Black
Introduction Here are 3 options of copies you could use for your Black Friday offer SMS to blast to your customers: Send 3 emails TEA strategy to drive action: (Teaser, Engagement, Action) Teaser (This can be sent with your bulk SMS package to inform users and create excitement. Teasers allow customers to set aside cash
What are the benefits of bulk SMS marketing? Instant reach on every phone, low cost, high engagement. See why it works for African businesses. Start free.
Understanding Bulk SMS Marketing: How It Works and Its Benefits Read More »
Discover the power of branded messaging with our latest guide on ‘How to Send Bulk SMS with Your Company Name’.
How to Send Bulk SMS with Your Sender ID (2026 Guide) Read More »
A single SMS holds 160 characters with standard GSM-7 encoding, or 70 characters when it contains Unicode (UCS-2). Anything longer splits into concatenated segments of 153 or 67 characters each, and each segment bills separately. That one rule explains most surprises in SMS sending: why your SMS character limit suddenly drops to 70, why one
SMS Length & Unicode: Character Limits Explained (2026) Read More »
A bulk SMS platform is a system that sends one text message to many phone numbers at once. Instead of typing on a phone, you compose a single message in a web dashboard or send it through an API, and the platform delivers it to your whole contact list in seconds. If you run a
