Insights & guides
50 articles

SMS Marketing

Business Tips
Phone sending promotional SMS messages with Ghana Independence Day red, gold, green theme and marketing indicators

SMS Marketing for Ghana Independence Day

As Ghana prepares to commemorate its Independence Day on March 6th, businesses and organizations across the nation are gearing up to celebrate this significant event. Amidst the festivities and patriotic passion, there lies a golden opportunity for businesses to connect with their audience in a profound and meaningful way through SMS marketing. In this comprehensive

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SMS Marketing
Phone showing Valentines Day SMS campaigns with hearts and gift elements connected to success metrics and charts

Valentine’s Day SMS Campaign Case Studies

SMS marketing has proven to be a potent tool for businesses aiming to enhance customer engagement and drive sales, especially during key holiday seasons like Valentine’s Day. By examining successful campaigns from various industries, Arkesel’s customers can gain valuable insights into creating impactful SMS marketing strategies. Below, we explore several case studies that highlight the

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SMS Marketing
Phone with Valentines promotional SMS surrounded by hearts, gift boxes, and upward sales growth arrow

How to Boost Your Valentine’s Day Sales with SMS Marketing

Valentine’s Day isn’t just a celebration of love and affection; it’s a golden opportunity for businesses to connect with their customers and boost sales. With the day of hearts around the corner, it’s time to think about innovative ways to reach out to your audience. SMS marketing, with its direct and personal approach, stands out

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Developer Guides
SMS character limit shown across three encodings: a full-length bar for the GSM-7 default alphabet at 160 characters, a shorter bar for the GSM-7 extension table, and a bar under half the length for UCS-2 Unicode at 70 characters, with the cedi sign marked as sitting in neither GSM-7 table.

SMS Length & Unicode: Character Limits Explained (2026)

A single SMS holds 160 characters with standard GSM-7 encoding, or 70 characters when it contains Unicode (UCS-2). Anything longer splits into concatenated segments of 153 or 67 characters each, and each segment bills separately. That one rule explains most surprises in SMS sending: why your SMS character limit suddenly drops to 70, why one

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