Bulk SMS is the most direct, highest-ROI marketing channel available to Ghana SMEs today — delivering a 98% open rate and an average 32x return on investment. SMEs make up 92% of all businesses in Ghana. They power 70% of the country’s GDP. Yet most still rely on social media posts and word-of-mouth to reach […]
Bulk SMS for Ghana SMEs: 5 Ways to Boost Sales in 2026 Read More »
In the realm of commerce, certain dates on the calendar hold special significance, not just for their cultural or historical importance, but for their immense potential to drive sales and deepen customer engagement. Mother’s Day stands out as one such occasion, offering small and medium-sized enterprises (SMEs) a golden opportunity to harness the power of
As Ghana prepares to commemorate its Independence Day on March 6th, businesses and organizations across the nation are gearing up to celebrate this significant event. Amidst the festivities and patriotic passion, there lies a golden opportunity for businesses to connect with their audience in a profound and meaningful way through SMS marketing. In this comprehensive
SMS marketing has proven to be a potent tool for businesses aiming to enhance customer engagement and drive sales, especially during key holiday seasons like Valentine’s Day. By examining successful campaigns from various industries, Arkesel’s customers can gain valuable insights into creating impactful SMS marketing strategies. Below, we explore several case studies that highlight the
Valentine’s Day isn’t just a celebration of love and affection; it’s a golden opportunity for businesses to connect with their customers and boost sales. With the day of hearts around the corner, it’s time to think about innovative ways to reach out to your audience. SMS marketing, with its direct and personal approach, stands out
How to Boost Your Valentine’s Day Sales with SMS Marketing Read More »
Introduction Here are 3 options of copies you could use for your Black Friday offer SMS to blast to your customers: Send 3 emails TEA strategy to drive action: (Teaser, Engagement, Action) Teaser (This can be sent with your bulk SMS package to inform users and create excitement. Teasers allow customers to set aside cash
Businesses yearn to thrive in every aspect, and a core aspect among the few is their sales numbers. A rise in sales means a rise in operating revenue, which allows companies to carry on with their primary business activities, but what happens when they cannot achieve that objective? What happens when sales plummet? Those are
Conventionally, SMS (Short Message Service) messaging is recognized to be one of the most used mediums of communicating. The techniques used in constructing SMS messages shape the way messages are sent and received by recipients. With that noted, understanding some concepts and integrating some of the best practices will be key in ensuring that messages
SMS Length & Unicode: Character Limits Explained (2026) Read More »
SMS Marketing is a marketing technique that involves sending promotional messages or transactional messages for marketing purposes using text messages. The messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive messages from your businesses. As one of the prized marketing tools amongst various businesses, SMS Marketing
Every mobile phone user out there knows a thing or two about SMS (Short Message Service). Yes SMS, the method of reaching out to your phone contacts via text messages, has become one of the most reliable forms of communication between businesses and customers. But aside from messages being sent from the phone, it would
