Author name: Wilham Opoku-Danquah

The Do’s & Don’ts for Successful Email Marketing.

Email Marketing is a form of digital marketing that allows businesses to promote their products and services to customers through emails. It has become one of the best marketing methods among various businesses because of how easily they can reach their target audience. Along with its ease of reach, it serves as a consistent interactive […]

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7 Ways the USSD Tool is Used in Business

The USSD tool is a protocol that enables GSM mobile phones to communicate with their service provider’s computers via text-based messages. Unstructured Supplementary Service Data, commonly known as USSD, is a protocol used by GSM (Global System for Mobile Communications) cellphones to communicate with their service provider’s computers via text messages. To explain this in simple terms, when

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