Author name: Abisola Tanzako

Can businesses use bulk SMS for customer engagement? Successful communication with clients is an essential element of successful businesses. In today’s digital age, one of the most effective methods to connect with customers is bulk SMS marketing. This powerful tool allows businesses to send personalized messages directly to their customers’ mobile phones, fostering immediate and

Is there a future for bulk SMS in Ghana? Effective communication is crucial for achieving success in Ghana’s evolving business sector. In this era dominated by digital technologies, Bulk SMS (Short Message Service) has become a potent tool for businesses to establish direct and efficient connections with their target audience. As Ghana strides forward in

Running a small business is a challenging task. In addition to managing day-to-day operations, keeping customers happy and satisfied is essential. While word of mouth has been a popular way of advertising for businesses in the past, in today’s digital age, providing excellent customer service can make or break a company’s reputation. Customers expect quick,

As an SME owner, you’re probably on the lookout for how to reach out to potential customers, and email campaigns can be an effective tool for doing just that. Email campaigns help you to send targeted messages to different audiences, which can increase the chances of conversion and boost your revenue.  However, creating effective email