In the present era, where almost everyone owns a mobile phone, SMS marketing has emerged as a powerful and commonly used marketing tactic for businesses, big or small. It provides a budget-friendly way for SMEs to interact with coming customers and showcase their products or services. SMS campaigns are a form of direct marketing utilizing […]
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Can businesses use USSD for SME growth? In today’s fast-paced world, small and medium-sized enterprises (SMEs) constantly seek ways to gain a competitive edge. One way to do so is through the use of USSD technology. Unstructured Supplementary Service Data allows businesses to interact with their customers through a menu-driven system accessed via a simple
Cybersecurity threats are more frequent than ever before. Small and medium-sized enterprises (SMEs) are especially vulnerable to cyberattacks, and many need help to keep up with recent security technologies and practices. One-time passwords (OTPs) are one security measure SMEs can implement to enhance their cybersecurity defences and stay ahead of cybercriminals. This blog will explore
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You frequently receive emails from your favourite brands, right? Especially about new arrivals, subscription offers, discounts, or maybe just a heads-up about an upcoming sale. Voila, that’s email marketing, an effective and cost-efficient way for small businesses to reach and engage with their target audience. By sending targeted and personalized emails to customers and prospects,
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Did you know you can improve your business visibility with bulk SMS marketing? In today’s competitive landscape, standing out is essential. Fortunately, there’s a helpful tool at your disposal: bulk SMS marketing. This cost-effective and dynamic strategy can elevate your business’s visibility and set you apart from competitors. Small business visibility is crucial for attracting
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Thinking of setting up customized SMS campaigns? As a small or medium-sized business owner, you always look for cost-effective ways to reach your target audience. SMS marketing campaigns can be an effective method of achieving this goal. This article will examine the most efficient techniques and common pitfalls to avoid when crafting personalized SMS campaigns
The Dos and Don’ts of Customized SMS Campaigns for SMEs Read More »
How do you increase the SMS conversion rates for businesses? Businesses of all sizes work hard to connect with their customers quickly and effectively. While social media and email marketing have merits, the humble SMS (Short Message Service) remains a potent tool for engaging customers and driving conversions. This article will explore what SMS conversions
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Email marketing has become an increasingly essential productivity tool for business owners to move their businesses to achieve their set target audience and engage with customers. The ability to deliver relevant content straight to a subscriber’s inbox has made email marketing one of the most influential and convenient forms of digital marketing available to small
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Can you use USSD for Business? As a business owner, you always look for new ways to reach and engage with your customers. USSD extensions are one technology that has gained popularity. Unstructured supplemental service data (USSD) is a protocol mobile network operators use to send and receive text messages. USSD extensions, on the other
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