Author name: Abisola Tanzako

Businesses continually look for ways to retain customers and increase lifetime value. A well-implemented CRM (Customer Relationship Management) strategy for customer retention can help brands build strong relationships, enhance customer satisfaction, and encourage repeat purchases. This guide will explore how businesses can use CRM strategies to improve customer retention, reduce churn, and boost revenue. Why

Two terms often come up in discussions around customer engagement and business growth: Customer Relationship Management (CRM) and marketing. While both play essential roles in a company’s success, they have distinct purposes, functions, and strategies. In this article, we will compare CRM vs. marketing to highlight their differences, examine their key benefits, and explore how

Customer Relationship Management (CRM) systems have become a cornerstone of modern business strategy, enabling organizations to streamline interactions with customers and prospects. With the increasing demand for personalized experiences, efficient communication, and data-driven decision-making, a CRM system is indispensable for businesses of all sizes and industries. This article will explore the definition, features, benefits, and