Author name: Abisola Tanzako

Email Marketing

10 Reasons Why Email Marketing Has Potentials for Your Business

Businesses today face competition. With countless marketing tools and channels available, it can be overwhelming to choose the right ones. But amidst all the options, one tool has consistently proven its worth: email marketing. Why email marketing? The simple answer is that it works! Email marketing can drive traffic, increase sales, and keep your customers […]

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Email List Hygiene: Why it is Crucial for Effective Email Marketing

The quality of your email list is one of the most important success factors in email marketing. Many businesses focus on growing their email subscriber base, but few realize how maintaining email list hygiene can impact their campaigns. A clean email list can drastically improve open rates, reduce bounce rates, and ensure compliance with email

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Transactional and Promotional Bulk SMS

Difference Between Transactional and Promotional Bulk SMS

Effective communication is key for businesses to build strong relationships with customers. With digital communication evolving, Bulk SMS has become a vital tool for reaching audiences efficiently. It allows companies to simultaneously send messages to multiple recipients, ensuring instant delivery and high engagement. Bulk SMS includes two main types: transactional, which provides essential updates like

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Email Marketing for Coaches.

The Ultimate Guide to Email Marketing for Coaches

Email marketing is a great way for coaches to grow their businesses, connect with potential clients, and build lasting relationships. Unlike social media, emails go directly to their audience without worrying about algorithms. This helps them control their communication and reach people genuinely interested in their services. With the right approach, email marketing can turn

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 Cold Email Marketing

20 Cold Email Marketing Tips to Boost Your Sales

Cold email marketing remains one of the most effective strategies for reaching new clients, growing your brand, and driving business growth. However, if not done well, cold emails can quickly be ignored or sent to the spam folder. This article explores 20 practical and actionable tips to ensure your cold email campaigns are impactful, engaging,

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OTPs vs. Static Passwords

OTPs vs. Static Passwords: Which is Better for Your App?

Securing user data has become a top priority for app developers and businesses in the digital age. As cyberattacks grow more sophisticated, choosing the right authentication method is essential. Among the most common options are static passwords and one-time passwords (OTPs). While both serve the purpose of user authentication, they differ in terms of security,

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OTP generation

Advanced Techniques for OTP Generation and Validation

OTP generation is one of the most widely used methods for adding an extra layer of security. Securing online transactions and user accounts has become more critical than ever. OTPs are temporary codes that verify a user’s identity during transactions or logins. However, with the growing sophistication of cyberattacks, it is crucial to understand how

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