Running a small business is a challenging task. In addition to managing day-to-day operations, keeping customers happy and satisfied is essential. While word of mouth has been a popular way of advertising for businesses in the past, in today’s digital age, providing excellent customer service can make or break a company’s reputation. Customers expect quick, […]
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As an SME owner, you’re probably on the lookout for how to reach out to potential customers, and email campaigns can be an effective tool for doing just that. Email campaigns help you to send targeted messages to different audiences, which can increase the chances of conversion and boost your revenue. However, creating effective email
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How do you build a great email list? Are you an SME struggling to connect with your customers and promote your business? Fear not—we’ve got just the thing to help you: email marketing! But wait, there’s a catch: to make email marketing work for your business, you must have a solid email list. In this
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Thinking of becoming an SMS aggregator? Starting a side hustle is an excellent way to bring in extra cash while doing something you love. With the rise of technology and the economy, there are endless possibilities for people looking to start a side hustle. But with so many options, figuring out where to start can
Maintaining customer loyalty and satisfaction is essential for sustainable growth and success. One of the most effective tools for achieving this is leveraging Short Message Service (SMS) to communicate and engage with customers. This detailed guide will explore the different strategies and best practices for utilizing SMS to enhance customer retention. 1. Personalize your SMS
If you run a small business, you might think that building an SMS list is only something larger companies can afford to do. However, building an SMS list can be a cost-effective and efficient way to engage with your clients, which can help advertise your products or services and develop brand loyalty. What is an
In the present era, where almost everyone owns a mobile phone, SMS marketing has emerged as a powerful and commonly used marketing tactic for businesses, big or small. It provides a budget-friendly way for SMEs to interact with coming customers and showcase their products or services. SMS campaigns are a form of direct marketing utilizing
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Can businesses use USSD for SME growth? In today’s fast-paced world, small and medium-sized enterprises (SMEs) constantly seek ways to gain a competitive edge. One way to do so is through the use of USSD technology. Unstructured Supplementary Service Data allows businesses to interact with their customers through a menu-driven system accessed via a simple
Cybersecurity threats are more frequent than ever before. Small and medium-sized enterprises (SMEs) are especially vulnerable to cyberattacks, and many need help to keep up with recent security technologies and practices. One-time passwords (OTPs) are one security measure SMEs can implement to enhance their cybersecurity defences and stay ahead of cybercriminals. This blog will explore
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You frequently receive emails from your favourite brands, right? Especially about new arrivals, subscription offers, discounts, or maybe just a heads-up about an upcoming sale. Voila, that’s email marketing, an effective and cost-efficient way for small businesses to reach and engage with their target audience. By sending targeted and personalized emails to customers and prospects,
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