Industry Trends
Email marketing remains one of the most effective tools for reaching customers, driving conversions, and growing a business in 2025. With nearly 4.5 billion people using email globally, the number is expected to rise to 5.2
According to the GSMA, a global association representing over 750 mobile operators and nearly 400 companies across the mobile ecosystem, more than 850 million people in Sub-Saharan Africa use mobile phones. USSD remains the primary
Did you know that nearly three-quarters of customers say experience matters more than price? In 2025, this truth is more relevant than ever. Businesses should prioritize personalized, proactive, and data-driven customer experiences. AI and automation
Customer experience is the heart of every successful business. It shapes people’s feelings about your brand, influences whether they will return, and drives word-of-mouth marketing. A great experience builds trust, while a poor one drives
Introduction Here are 3 options of copies you could use for your Black Friday offer SMS to blast to your customers: Send 3 emails TEA strategy to drive action: (Teaser, Engagement, Action) Teaser (This can
