SMS Length & Unicode: Character Limits Explained (2026)
A single SMS holds 160 characters with standard GSM-7 encoding, or 70 characters when it contains Unicode (UCS-2). Anything longer splits into concatenated segments of 153 or 67 characters each, and each segment bills separately. That one rule explains most surprises in SMS sending: why your SMS character limit suddenly drops to 70, why one […]
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