Author name: Abisola Tanzako

The Dos and Don’ts of Customized SMS Campaigns for SMEs

Thinking of setting up  customized SMS campaigns? As a small or medium-sized business owner, you always look for cost-effective ways to reach your target audience. SMS marketing campaigns can be an effective method of achieving this goal. This article will examine the most efficient techniques and common pitfalls to avoid when crafting personalized SMS campaigns […]

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SMS conversion rates for businesses

6 Tips to Increase SMS Conversion Rates for Businesses

How do you increase the SMS conversion rates for businesses? Businesses of all sizes work hard to connect with their customers quickly and effectively. While social media and email marketing have merits, the humble SMS (Short Message Service) remains a potent tool for engaging customers and driving conversions. This article will explore what SMS conversions

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Email marketing strategies

Top Email Marketing Strategies for Small Businesses

Email marketing has become an increasingly essential productivity tool for business owners to move their businesses to achieve their set target audience and engage with customers. The ability to deliver relevant content straight to a subscriber’s inbox has made email marketing one of the most influential and convenient forms of digital marketing available to small

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Secure USSD Transactions

USSD for Business; Definition and Benefits

Can you use USSD for Business? As a business owner, you always look for new ways to reach and engage with your customers. USSD extensions are one technology that has gained popularity. Unstructured supplemental service data (USSD) is a protocol mobile network operators use to send and receive text messages. USSD extensions, on the other

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