As businesses of all sizes go online, offering apps, services, e-commerce platforms, and digital banking, the risks tied to data breaches and unauthorized access continue to grow. The stakes are especially high in a time when data privacy regulations are tightening, and consumers expect fast, seamless, and secure digital interactions. This is where cost-effective user […]
SMS, short for Short Message Service, is one of the most widely used communication tools today. From personal chats to business notifications, SMS remains a reliable method to reach people quickly. But like any tool, it comes with both advantages and disadvantages. Let’s take a closer look at the good and not-so-good sides of using
Email marketing remains one of the most effective tools for reaching customers, driving conversions, and growing a business in 2025. With nearly 4.5 billion people using email globally, the number is expected to rise to 5.2 billion by 2027. It is one of the few channels that gives you access to more than half of the
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Customer experience is shaped by every interaction a person has with a brand. These interactions, known as touchpoints, occur throughout the customer journey, from the moment a potential customer first hears about your business to the point they become loyal advocates. Each of these touchpoints offers a unique opportunity to create a positive impression, build
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According to the GSMA, a global association representing over 750 mobile operators and nearly 400 companies across the mobile ecosystem, more than 850 million people in Sub-Saharan Africa use mobile phones. USSD remains the primary digital access channel for over half of them, particularly in areas with limited internet connectivity. USSD in Cybersecurity fortifies online
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Email marketing remains one of the most effective digital marketing strategies. Despite the rise of social media and other platforms, email remains the most effective channel for delivering an unmatched return on investment (ROI). However, the success of your email campaigns depends heavily on how well you manage your email list. Email marketing list management
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Creating a customer experience strategy that works is crucial for any business seeking to remain competitive. Customers expect fast service, clear communication, and interactions that feel personal and tailored. When those expectations are not met, they leave. A strong strategy focuses on what customers need and how they feel at every stage of the process.
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Digital businesses face the formidable challenge of scaling operations while maintaining seamless and personalized customer interactions. This delicate balance is no longer a mere advantage but a fundamental survival necessity, as 73% of consumers cite customer experience as a crucial factor in purchasing decisions. This highlights the urgent need for businesses to prioritize and invest
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Businesses are continually seeking ways to maintain a strong connection with their customers. One of the most effective ways to achieve this is by creating and maintaining a customer mailing list. Whether you are a small business owner, a freelancer, or a large corporation, having a mailing list can transform how you communicate, market, and
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Whenever a customer interacts with your business, browsing your website, speaking with a sales rep, or calling customer service, they form an impression. That impression is what makes up their customer experience. And managing that experience well is what Customer Experience Management (CXM) is all about. A good product or service is not enough in
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