Best Bulk SMS providers in Nigeria

Bulk SMS providers in Nigeria have become a structural part of businesses, organizations, and individuals. Nigeria, a country with a thriving mobile market, has witnessed a rush in the demand for bulk SMS services.

This article aims to highlight the top bulk SMS service providers in Nigeria and their features, pricing plans, and benefits of bulk SMS providers in the industry.

6 Best bulk SMS providers in Nigeria

Bulk SMS is a cost-effective and efficient way for businesses in Nigeria to reach a large audience with targeted messages. Here are some of the best bulk SMS providers Nigeria.

1. Arkesel 

Arkesel is a leading bulk SMS provider in Nigeria, which is recognized for its user-friendly platform and effective communication solutions. Focusing on helping businesses reach their target audiences efficiently, Arkesel offers a comprehensive range of features to enhance customer engagement.

Pricing structure:

Arkesel offers various plans, starting from ₦2,000 for 714 promotional SMS (₦2.8 per SMS), with no expiry on credits. Prices decrease with larger purchases, such as ₦200,000 for 83,333 SMS (₦2.4 per SMS) and ₦2,000,000 for 909,091 SMS (₦2.2 per SMS). For transactional SMS, pricing starts at ₦2,000 for 526 SMS (₦3.8 per SMS).

Features:

• An easy-to-use platform for campaign management.
• Personalized messaging options, including custom sender IDs and birthday messaging.
• Detailed reporting to track delivery status and manage contacts.
• One-click bulk campaign capabilities to reach thousands of contacts at once.
• Over 70% open rate for personalized messages via WordPress integration.

Strengths:

• High engagement rates, with 98% of messages read.
• Flexible plans to suit businesses of all sizes, with a free trial available.
• Customizable SMS templates and efficient scheduling options.
• Strong focus on customer personalization, fostering repeat engagement.

2. SmartSMSSolutions

SMSMobile24 is a trusted bulk SMS provider in Nigeria. It is known for its affordable rates and extensive coverage across all significant Nigerian networks. Since its inception in 2011, the platform has gained a solid reputation for delivering cost-effective and timely bulk SMS services to many businesses.

Pricing structure:

Pricing starts at ₦0.85 per unit, with discounts available for larger purchases. For example, rates drop to ₦0.65 per unit for purchases exceeding 10 million units, making it a competitive option for businesses of all sizes.

Features:

• Customizable SMS templates and message scheduling.
• Supports multiple payment options, including mobile app, USSD, and online transfers.
• Compatible with all Nigerian GSM networks (MTN, Airtel, Glo, and 9mobile).
• Detailed delivery reports to track SMS campaigns.

Strengths:

• Highly competitive pricing, with significant discounts for bulk purchases.
• Flexible payment methods for seamless transactions.
• Comprehensive customer support available around the clock.
• Consistent delivery rates across all networks.

2. Bulk SMS Nigeria

Bulk SMS Nigeria is a premier bulk messaging service in Nigeria, delivering SMS messages to all networks locally and over 600 networks worldwide. The platform offers reliable, ultra-fast delivery and allows users to reach active numbers, including those under Do-Not-Disturb (DND) restrictions, with timely delivery reports. With a user base of over 226,480 clients, Bulk SMS Nigeria caters to various needs, including alerts, promotions, and reminders.

Pricing structure:

Pricing starts at ₦1.99 per unit for smaller volumes, with rates decreasing for larger purchases. Clients who purchase over ₦100 million units receive a rate of ₦1.65 per unit, and prices are negotiable for purchases above ₦1 billion.

Features:

• Delivery to DND numbers via Hosted SIM routes.
• Up-to-date delivery reports to track message status.
• User-friendly interface that requires no technical expertise.
• Multiple payment gateways, including instant crediting through Paystack and Quickteller.
• Premium customer support is available via live chat and phone.

Strengths:

• Instant SMS delivery through multiple routes, ensuring minimal delays.
• Seamless handling of DND numbers, with refunds for undelivered messages.
• Flexible and transparent pricing, offering bonuses for larger purchases.
• Comprehensive customer support is available.

3. Termii

Termii is a leading communication platform based in Lagos, Nigeria. It offers businesses the ability to connect with customers through multiple channels, including SMS, email, voice, and instant messaging. With flexible and intuitive pricing, Termii supports businesses of all sizes, enabling seamless communication and engagement with customers across Africa and beyond.

Pricing structure:

• SMS pricing in Nigeria starts at $0.0107 per message, with higher rates for international destinations.
• Token Verification is priced at $0.0001 per verification in Nigeria.
• WhatsApp OTP and transaction notifications are charged at $0.0566 per message in Nigeria, with pricing for other countries available upon request.

Features:

• Send messages to up to 10,000 phone numbers with a single API request.
• Securely generate and verify one-time passwords for customer authentication.
• Send OTPs and transactional notifications through verified WhatsApp accounts.
• Routes for delivering messages even to numbers with Do-Not-Disturb (DND) enabled, with pricing slightly higher for these routes.
• Easily connect Termii’s services with business tools for automated messaging.
• Track message status to ensure timely and successful delivery.

Strengths:

• Termii bulk SMS supports reliable communication across multiple channels, including SMS, WhatsApp, and voice.
• Transparent pricing with no hidden charges.
• Bulk SMS API designed for developers, offering efficient delivery for large message volumes.
• Premium customer support and a rewards program for consistent business usage.

4. Multitexter

Multitexter is a versatile online Bulk SMS platform that enables users to send text messages from any internet-connected device. In addition to SMS services, Multitexter provides a wide range of information technology solutions, including website design, web application development, and customized software development. The platform delivers SMS to Nigeria’s four major GSM networks, Glo, MTN, Airtel, and 9Mobile, and various international networks.

Pricing structure:

Pay-As-You-Use Plan:

• 100 to 499 units: ₦3 per unit (₦300 – ₦1,497)
• 500 to 9,999 units: ₦2 per unit (₦1,000 – ₦19,998)
• 10,000 to 999,999 units: ₦1.9 per unit (₦19,000 – ₦1,899,998)
• 1,000,000 to 9,999,999 units: ₦1.85 per unit (₦1,850,000 – ₦18,499,998)
• 10,000,000 to 99,999,999 units: ₦1.75 per unit (₦17,500,000 – ₦174,999,998)
• 100,000,000 to 999,999,999 units: ₦1.7 per unit (₦170,000,000 – ₦1,699,999,998)

Note: Minimum payment is ₦500 via bank deposit or transfer, and 2 units are charged per SMS page except on 9mobile.

Subscription plans (Billed Monthly):

• Classic: 27,000 units for ₦49,990.00
• Super: 55,000 units for ₦99,990.00
• Premium: 110,000 units for ₦199,990.00
• Mega: 165,000 units for ₦299,990.00
• Jumbo: 275,000 units for ₦499,990.00
• Platinum: 550,000 units for ₦999,990.00

Features:

• Auto phone number extraction from text.
• Delivery reports for each SMS sent.
• Instant dispatch of thousands of SMS with a single click.
• Scheduled SMS for offline messaging.
• Easy phonebook management and importing of contacts.
• Dynamic sender ID customization (up to 11 characters).
• Multi-page SMS with up to 6 pages per message.

Strengths:

• Fast and reliable SMS delivery to both Nigerian and international networks.
• Scalable pricing options with significant discounts for higher volumes.
• User-friendly platform with automation tools and scheduled messaging capabilities.

5.SmartSMSSolutions

SmartSMSSolutions provides a versatile bulk messaging platform supporting SMS, voice, and email communications. Established in 2010, it is trusted by over 45,000 businesses.

Pricing:

• Rates vary by network and purchase volume, with lower prices for larger quantities.
• Competitive rates for SMS delivery to numbers not on DND, with Sender ID registration required.

Features:

• Includes Flash SMS, phonebook management, and delivery reports.
• Secure delivery of one-time passwords.
• Sends updates over financial binds, even to DND numbers.
• Validates transactions via voice messages.
• Programmable SIMs for two-way SMS communication.

Strengths:

• Clear, tier-based costs with no hidden fees.
• Handles high transaction volumes efficiently.
• Dedicated account managers and customer service.
• Ensures timely message delivery.
• Easy integration with detailed documentation and sample codes.

Benefits of using bulk SMS in Nigeria

Bulk SMS offers several significant benefits that enhance communication strategies and marketing efforts. Here’s a detailed look at how bulk SMS stands out in the Nigerian context:

1. Affordability

Bulk SMS is notably cost-effective compared to other marketing channels. Providers like SmartSMSSolutions and SMSMobile24 offer competitive pricing, with rates as low as ₦0.65 per unit for large-scale purchases. This affordability makes it accessible for businesses of all sizes, from startups to large enterprises, ensuring that marketing and communication budgets stretch further.

2. Effectiveness

The direct nature of SMS communication ensures that messages are received and read by the intended recipients. Unlike emails or social media, SMS has a high open rate, making it an effective channel for delivering important updates, promotional offers, and reminders.

3. Quick delivery

One of the key advantages of bulk SMS is its instant delivery capability. Platforms like Bulk SMS Nigeria and SmartSMSSolutions ensure that messages are delivered, which is crucial for time-sensitive campaigns, alerts, and notifications.

4. Targeted messaging

Bulk SMS services enable businesses to segment their audience and send tailored messages. For example, providers such as Termii offer features like dynamic sender IDs and integration with various business tools, allowing for precise targeting and personalization of messages.

5. Wide reach

With extensive coverage across all major Nigerian networks (MTN, Airtel, Glo, and 9Mobile) and international networks, bulk SMS platforms ensure a broad reach. This wide network coverage is beneficial for businesses looking to expand their market presence both locally and globally.

Selecting the ideal bulk SMS provider in Nigeria

Choosing the right bulk SMS provider in Nigeria depends on your specific needs and budget. SmartSMSSolutions is ideal for businesses requiring reliable infrastructure and extensive network coverage. Its transparent pricing model benefits those with high message volumes. SMSMobile24 offers highly competitive rates and flexible payment options for startups and small businesses, making it an affordable choice with customizable features.

For those needing fast and versatile messaging, Bulk SMS Nigeria delivers messages quickly and effectively handles international and DND numbers. Termii stands out with its multi-channel communication capabilities, including SMS, WhatsApp, and voice, making it suitable for organizations seeking comprehensive engagement tools. 

Meanwhile, Multitexter provides scalable pricing and user-friendly features for businesses needing local and international messaging solutions. Arkesel excels in personalized customer engagement with its easy-to-use platform and high message-read rates, making it perfect for businesses focused on direct communication. Evaluating these options based on your communication goals will help you find the best provider.