Abisola Tanzako, Author at arkesel.com

10 Strategies for Effective Communication to Retain Customers

Business Tips, CRM, Tips / Abisola Tanzako

Customers rarely leave a brand solely because of price. More often, they walk away because they feel ignored, misunderstood, or dismissed. Poor communication creates frustration, weakens trust, and overshadows even the best product or service. A single missed message, unclear explanation, or delayed response can prompt a customer to switch to a competitor. Communication is […]

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7 Ways to Scale a Customer Communication System for Growth

Business Tips, CRM / Abisola Tanzako

A customer communication system that worked well for a smaller customer base may become inefficient and slow as demand rises. Business growth typically leads to an increase in customer inquiries, support requests, and feedback. Without the right systems in place, response times will increase, customer satisfaction will decline, and opportunities will be lost. A scalable

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Improving Communication Skills in Customer Experience

Business Tips, CRM / Abisola Tanzako

A significant part of an experience is the use of good communication skills. From the moment a customer discovers your business to when they make a purchase or request support, every interaction matters. How well you communicate can either build lasting loyalty or push potential customers away. That is why improving communication skills in customer

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Top 9 Omnichannel Customer Communication Platforms

Business Tips, CRM, Email Marketing, Email Marketing, Technology, Tips / Abisola Tanzako

Omnichannel customer communication platforms make it possible to bring together social media, email, SMS, websites, and mobile apps in one place. For businesses, managing these interactions in a seamless, integrated way is essential. That is where omnichannel customer communication platforms come in. These tools empower businesses to deliver consistent, personalized, and timely messages across all

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10 Best Customer Communication Tools for Businesses

Business Tips, CRM, Email Marketing / Abisola Tanzako

Customer communication tools play a vital role in business success. Slow replies are the fastest way to lose customers: sales inquiries, complaints, or even quick updates; every message matters. How you respond shapes how your brand is perceived. Excellent communication builds loyalty. Poor communication sends your customers straight to the competition. Many apps claim to

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How to Send Bulk SMS in South Africa

Business Tips, SMS Marketing, Technology / Abisola Tanzako

Bulk SMS in South Africa helps businesses reach customers instantly at a low cost. You need to send a message to many people, and you need them to read it. Email feels too slow. Phone calls take too much time. Your team needs a faster and more direct way to reach customers, staff, or partners

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Understanding Customer Communication Management

CRM, SMS Marketing / Abisola Tanzako

Customer Communication Management (CCM) is the coordinated strategy and technology framework that businesses use to design, deliver, track, and optimize all communications with customers. This includes transactional messaging (e.g., invoices, statements), marketing content, support notifications, and more spanning print, email, SMS, SMS, in-app, web, and social channels. This article explores: What CCM is and why

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Customer Communication Strategy: A Complete Guide

CRM, How-To Guides / Abisola Tanzako

Being able to offer a great product or service is not enough. What truly sets a business apart is how well it communicates with its customers. Whether you run a neighbourhood shop, work as a freelancer, or manage customer service at a larger company, your ability to talk to your customers in a way that

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Legal and Regulatory Aspects of Bulk SMS in South Africa

SMS Marketing, Technology, Tips / Abisola Tanzako

Bulk SMS in South Africa: Bulk SMS is one of the fastest ways to reach customers directly, immediately, and highly effectively. But in South Africa, a simple mistake can lead to legal trouble, reputational damage, and hefty penalties. Take the recent case of FT Rams Consulting. The company was found guilty of breaching the direct

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Best Bulk SMS Services in South Africa: 2025 Guide

SMS Marketing, Technology / Abisola Tanzako

In South Africa, bulk SMS remains the most direct and reliable method to reach audiences instantly, with open rates soaring above 98%. This makes it a powerhouse tool for marketing, notifications, alerts, and transactional messages. This guide examines the best bulk SMS providers (both local and global), their pricing, features, compliance, and best practices, helping

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Author name: Abisola Tanzako