Reach & Engage with WhatsApp Business API

WhatsApp Business API is a simple and powerful way to connect with your customers directly on WhatsApp. Build stronger relationships with two-way conversations, send instant updates, and deliver notifications that matter. Use personalized messages, rich media, and interactive features to engage your audience on the world’s most trusted messaging app.

Benefits of WhatsApp Business API

01

Strengthens customer relationships through direct, trusted communication.

02

Increases engagement and conversion with timely, relevant messages.

03

Simplifies support operations with centralized message handling.

04

Scales effortlessly to handle growing customer interaction volumes.

WhatsApp Business Pricing

Transparent Pricing, No Hidden Costs

We believe in simple, honest pricing. Your investment includes two clear parts:

Monthly Platform Fee: GHS 300 This covers your access to our managed WhatsApp API service, ensuring it’s always secure, updated, and supported.
Pay-As-You-Go Messaging You only pay for the conversation templates and messages you actually send to your customers. This keeps your costs flexible and directly tied to your engagement.

Meta Fee

Meta charges a fee per message, with rates that depend on the message type and destination. The pricing stated above is based on Meta’s pricing and applies to most African countries, with the exception of Egypt, Nigeria, and South Africa.

*Visit Meta’s website for details.

Message type	Price per message *
Marketing	$0.0225/message
Utility	$0.0040/message
Authentication	$0.0040/message
Service	$0/message

Meta Message Types

Message type	Definition
Marketing	Enables you to achieve a wide range of goals, from generating awareness to driving sales and retargeting customers. Examples include new product, service, or feature announcements, targeted promotions/offers, and cart abandonment reminders.
Utility	Enables you to follow-up on user actions or requests. Examples include opt-in confirmation, order/delivery management (e.g., delivery update); account updates or alerts (e.g., payment reminder); or feedback surveys.
Authentication	Enables you to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).
Service	Enables you to resolve customer inquiries.