Two-way Communication with USSD
Arkesel’s USSD service allows direct interaction with your target audience and maintains a two-way communication channel. Your customers may request important information like balance queries, transaction and package details, etc.
What is USSD?
Unstructured Supplementary Service Data is a technology standard built into GSM that enables fast and direct messaging between subscribers and service providers. While you might think that most text-based communications are now out of date, statistics still show that USSD is widely used by telecom subscribers for very basic functions.
Manage Your USSD Code from One Platform
Arkesel offers the unique advantage of using our USSD gateway, managing alerts, and responses through a single platform as a result saving you time managing these campaigns and messages.
How Can USSD be Used?
- USSD can be used for querying services by displaying a structured menu and relying on questions to get the right information.
- Collect necessary user data and facilitate it with a defined survey structure.
- Use USSD to easily sign up users for your service, Unlike banking applications that require Internet access and smartphone access functions, USSD banks can operate on mobile devices, including phone functions.
- For querying services by displaying a structured menu and relying on questions to get the right information.
- Collect necessary user data and facilitate it with a defined survey structure.
- Mobile banking. Unlike banking apps that need internet access and smartphone functionality, USSD banking can work on any mobile device, including feature phones.
- Network configuration and requests. Configure a user's mobile device on the network and also provide a menu of service options a user can choose from for such things as buying airtime or requesting account balances.
- Customer update requests. USSD can integrate with enterprise resource planning (ERP) and customer relationship management (CRM) systems to request updated customer information. This enables better customer service and data accuracy.
- Marketing surveys (Mobile marketing). For example, organizations can send basic marketing surveys that users can respond to immediately, enabling companies to get customer feedback in real-time.
- Callback services. Service organizations, such as insurance providers and financial services companies, can determine customers' interests by enabling them to request callbacks after they present their offers.
- Order confirmations. Food delivery providers can enable two-way communication between customers placing orders and the vendors to alert customers when their orders are on the way.
- Coupons and vouchers. Retailers can communicate special offers to customers, as well as send coupons and vouchers.
